OLI Community Cooking Branding + App

In a world of rising food costs and costly on demand food delivery apps, there is an opportunity to create a community-powered, cooking app for beginners. Oli, a free and easy-to-use cooking tutorial app highlighting recipes contributed by home cooks in the user’s local community.

Along with a user-friendly app, Oli also features a beginner’s guide, a magazine, and kitchen conversion magnets, and a brand that evokes a warm and welcoming “homemade” image.