PEEPSFEST 2024

Peepsfest® is an annual two-day New Year’s Eve festival celebrating the fun and excitement of the Peeps® Brand at the iconic SteelStacks in Bethlehem, PA.

I was recently given the opportunity to breathe new life into this Top 10 NYE drop, and gave it a personality that I thought more reflected the fun and playful nature of the Peeps® Brand. Acconpanying this, the design was also inspired by the hills of the Lehigh Valley, where Peepsfest® takes place.